Explore. Learn. Grow. Innovate.
In these articles, I speak to the hard workers. The rockstar employees running on four hours of sleep looking to articulate their value for a job change. The entrepreneur with insatiable need to elevate their story. I’m here to transform hours of brand research into value-packed blog posts. For achievers who have invested hours upon hours to grow long-term personal & business brand success: you’ve found your new favorite website.
- How to Beat the Applicant Tracking SystemThe Applicant Tracking System, or “ATS,” has driven my clients absolutely NUTS for years now. This system, originally designed as a database to house applicant profiles & statuses in the hiring process, has morphed into a full-scale automation effort to reduce stress on recruiters and drastically reduce time spent with potentially valuable candidates. Please don’t… Read more: How to Beat the Applicant Tracking System
- Top LinkedIn Filters to Find the Perfect JobWith nearly 400 million active users, LinkedIn is the preferred source of job opportunities for talented candidates. But if you’ve (like me!) spent countless hours scrolling through gross, irrelevant jobs to get to a single good prospect, you might have been attacking these job searches with less-than optimal search filters. I’m here to break the… Read more: Top LinkedIn Filters to Find the Perfect Job
- How To Use Resume Templates CorrectlyThere are templates for your resume almost everywhere you look! Go to LinkedIn, Indeed, or Glassdoor and you can get a resume template for free AND in Word format in about thirty seconds. But those templates are totally flawed. Should You Use a Resume Template? Make no mistake, looking at Resume Templates can give you… Read more: How To Use Resume Templates Correctly
- Building The Perfect Resume: Why Not Do It Yourself?Why should I hire a resume reviewer when I can revise my own resume? Is there any benefit? What goes into revising my own resume? These questions have been asked since the beginning of specialized “careers!” Resumes require adjustments consistent with your new experience, and you might need to bring in an expert to help!… Read more: Building The Perfect Resume: Why Not Do It Yourself?
- 11 Tips To Revise Your Resume For A Career ChangeAdjusting your resume to fit a new career can be scary and, at times, you may feel like you’re not cut out for that move. I’m here to tell you: you ARE! When changing careers, the biggest issues my clients face isn’t the lack of experience; it’s a lack of confidence. I’m going to show… Read more: 11 Tips To Revise Your Resume For A Career Change
- How To Ask A Customer For A Review (With Examples)Customer Reviews are the single greatest way to increase your social proof and greatly improves your Search Engine Optimization (SEO) on Google. 87% of consumers read online reviews for local businesses in 2020, according to a consumer review survey by BrightLocal. It also greatly increases traffic to all platforms that allow them, including Amazon, Facebook… Read more: How To Ask A Customer For A Review (With Examples)
- Why Brand Awareness Campaigns WorkWhat Does A Brand Awareness Campaign Do? Brand awareness campaigns get a bad reputation, mostly because Search Engine Marketing (SEM) and remarketing bring in the trackable revenue. But brand awareness campaigns work in mysterious ways! Imagine this situation: Your favorite music station plays all day while you’re at work as an investment portfolio manager. You… Read more: Why Brand Awareness Campaigns Work
- Digital Marketers: You Only Need These 3 PodcastsHow Podcasts Can Transform Your Digital Marketing Career Let’s be honest: if you’re a podcast junkie like myself, the best part of your day is the start of that long commute to work where you can throw on some headphones, hit “play” on your phone and settle into a new episode of your favorite podcast.… Read more: Digital Marketers: You Only Need These 3 Podcasts
- The Perfect Digital Marketing Strategy For Franchise OwnersHave you ever searched for a certain fast food franchise, then gone to the location further away because the reviews were so much better? So have your customers, and building an unbeatable online presence can secure your 5-star ratings from here on out. 39% of franchise owners dedicate over 35% of their marketing budget to… Read more: The Perfect Digital Marketing Strategy For Franchise Owners
- Have You Started Advertising Your Small Business? You Might Be Too LateI started advertising my small business way too late. Stolen Ground Media was up and running for MONTHS without a single hint of website traffic. I made posts to social media, drafted dozens of blog posts and changed the name thirty times while I procrastinated putting money into my website. I’ll never make that mistake… Read more: Have You Started Advertising Your Small Business? You Might Be Too Late
