Categories
Business Branding Digital Skills

How To Ask A Customer For A Review (With Examples)

Customer Reviews are the single greatest way to increase your social proof and greatly improves your Search Engine Optimization (SEO) on Google. 87% of consumers read online reviews for local businesses in 2020, according to a consumer review survey by BrightLocal. It also greatly increases traffic to all platforms that allow them, including Amazon, Facebook […]

Categories
Business Branding Digital Skills

Why Brand Awareness Campaigns Work

What Does A Brand Awareness Campaign Do? Brand awareness campaigns get a bad reputation, mostly because Search Engine Marketing (SEM) and remarketing bring in the trackable revenue. But brand awareness campaigns work in mysterious ways! Imagine this situation: Your favorite music station plays all day while you’re at work as an investment portfolio manager. You […]

Categories
Business Branding Social Media

Digital Marketers: You Only Need These 3 Podcasts

How Podcasts Can Transform Your Digital Marketing Career Let’s be honest: if you’re a podcast junkie like myself, the best part of your day is the start of that long commute to work where you can throw on some headphones, hit “play” on your phone and settle into a new episode of your favorite podcast. […]

Categories
Business Branding Social Media

The Perfect Digital Marketing Strategy For Franchise Owners

Have you ever searched for a certain fast food franchise, then gone to the location further away because the reviews were so much better? So have your customers, and building an unbeatable online presence can secure your 5-star ratings from here on out. 39% of franchise owners dedicate over 35% of their marketing budget to […]

Categories
Business Branding Social Media

Have You Started Advertising Your Small Business? You Might Be Too Late

I started advertising my small business way too late. Stolen Ground Media was up and running for MONTHS without a single hint of website traffic. I made posts to social media, drafted dozens of blog posts and changed the name thirty times while I procrastinated putting money into my website. I’ll never make that mistake […]

Categories
Business Branding Digital Skills

Mimic The Disney Marketing Strategy For Your Business

You’re watching ABC with the family and see an ad for Disney+. They’re streaming the Parent Trap (how nice, you remember that from childhood). You pull up your phone to check sports on ESPN and see yet another offer for Disney+. They’ve bundled with Hulu and now you can get it for cheaper! You’ll have […]

Categories
Business Branding Digital Skills

5 Companies That Infected Kindness In The COVID-19 Crisis

While most faced financial hardships and layoffs during the COVID-19 pandemic, some companies demonstrated incredible leadership. They will be remembered in the coming years as organizations supporting not just the bottom line, but humanity as a whole. Here are the top 5 companies worthy of your admiration. U.S. Bank U.S. Bank committed to COVID-19 relief […]

Categories
Business Branding Digital Skills

How To Advertise Your Podcast For Unprecedented Brand Lift

The era of the silent car ride is over. According to a recent study by Nielsen, consumers across the world are listening to podcasts at an increasing rate of 20% and advertisers are getting incredible results for cheap! Driving to and from work has become a treat to audiences who like a good story, and […]

Categories
Business Branding Social Media

In Seven Steps, Pack Your Restaurant Using The Internet

In my four years as a bartender, I learned to appreciate the food & bev industry’s need for quick cash and high customer turnover rates. My bosses at work were constantly under the gun trying to find new ways to meet sales quotas by the next day. We tried a whole host of promotions. Some […]

Categories
Business Branding Social Media

Loyalty In Seconds: Earn It With Direct Marketing

Prospective customers don’t owe you anything… and they know it. What makes a person trust a new company enough to purchase from them? We’ll explore how to make it happen in seconds. Direct Marketing is when you reach customers at an almost face-to-face level. Choose a channel through which you can speak directly to your […]