Category: Search

Let’s set the record straight: competitor keywords in Search Engine Marketing are the gross, disgusting, unprofitable, useless underbelly of digital media’s least profitable tactics. The average business will spend 150% more per click on competitors’ branded keywords than a normal, category keyword. I’m not talking about when you do a PPC competitor analysis and find […]

The ever-fluctuating costs of digital marketing have always kept advertisers on a roller coaster of emotions. Each year introduces new businesses, new competitors and brand-new markets. Budget reports now come with a complimentary shot of tequila. These fluctuations make it almost impossible to predict your costs to run a successful Google Ads campaign. Even so, […]

Optimization within Google Ads Search is the most difficult thing about the platform, and a skill only a handful of Google Ads managers manage to perfect across their decades of work. Target incorrectly, and the whole campaign dies. Even worse, it can take weeks to get the underperforming campaign back to the way it once […]