Stolen Ground Media
With nearly 400 million active users, LinkedIn is the preferred source of job opportunities for talented candidates. But if you’ve (like me!) spent countless hours scrolling through gross, irrelevant jobs to get to a single good prospect, you might have been attacking these job searches with less-than optimal search filters. I’m here to break the […]
Adjusting your resume to fit a new career can be scary and, at times, you may feel like you’re not cut out for that move. I’m here to tell you: you ARE! When changing careers, the biggest issues my clients face isn’t the lack of experience; it’s a lack of confidence. I’m going to show […]
Customer Reviews are the single greatest way to increase your social proof and greatly improves your Search Engine Optimization (SEO) on Google. 87% of consumers read online reviews for local businesses in 2020, according to a consumer review survey by BrightLocal. It also greatly increases traffic to all platforms that allow them, including Amazon, Facebook […]
What Does A Brand Awareness Campaign Do? Brand awareness campaigns get a bad reputation, mostly because Search Engine Marketing (SEM) and remarketing bring in the trackable revenue. But brand awareness campaigns work in mysterious ways! Imagine this situation: Your favorite music station plays all day while you’re at work as an investment portfolio manager. You […]
You’re watching ABC with the family and see an ad for Disney+. They’re streaming the Parent Trap (how nice, you remember that from childhood). You pull up your phone to check sports on ESPN and see yet another offer for Disney+. They’ve bundled with Hulu and now you can get it for cheaper! You’ll have […]
While most faced financial hardships and layoffs during the COVID-19 pandemic, some companies demonstrated incredible leadership. They will be remembered in the coming years as organizations supporting not just the bottom line, but humanity as a whole. Here are the top 5 companies worthy of your admiration. U.S. Bank U.S. Bank committed to COVID-19 relief […]
The era of the silent car ride is over. According to a recent study by Nielsen, consumers across the world are listening to podcasts at an increasing rate of 20% and advertisers are getting incredible results for cheap! Driving to and from work has become a treat to audiences who like a good story, and […]
Let’s set the record straight: competitor keywords in Search Engine Marketing are the gross, disgusting, unprofitable, useless underbelly of digital media’s least profitable tactics. The average business will spend 150% more per click on competitors’ branded keywords than a normal, category keyword. I’m not talking about when you do a PPC competitor analysis and find […]
The ever-fluctuating costs of digital marketing have always kept advertisers on a roller coaster of emotions. Each year introduces new businesses, new competitors and brand-new markets. Budget reports now come with a complimentary shot of tequila. These fluctuations make it almost impossible to predict your costs to run a successful Google Ads campaign. Even so, […]
Which Google algorithms are changing? What do consumers care about in 2023? How can we help them find what they’re looking for? Your “2023 Vision” you’ve been excited about all year might be replaced with an “oh crap” attitude as more new trends emerge. Luckily, there’s a very simple list that breaks those confusing “35 […]
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