Stolen Ground Media
How Podcasts Can Transform Your Digital Marketing Career Let’s be honest: if you’re a podcast junkie like myself, the best part of your day is the start of that long commute to work where you can throw on some headphones, hit “play” on your phone and settle into a new episode of your favorite podcast. […]
Have you ever searched for a certain fast food franchise, then gone to the location further away because the reviews were so much better? So have your customers, and building an unbeatable online presence can secure your 5-star ratings from here on out. 39% of franchise owners dedicate over 35% of their marketing budget to […]
I started advertising my small business way too late. Stolen Ground Media was up and running for MONTHS without a single hint of website traffic. I made posts to social media, drafted dozens of blog posts and changed the name thirty times while I procrastinated putting money into my website. I’ll never make that mistake […]
In my four years as a bartender, I learned to appreciate the food & bev industry’s need for quick cash and high customer turnover rates. My bosses at work were constantly under the gun trying to find new ways to meet sales quotas by the next day. We tried a whole host of promotions. Some […]
Prospective customers don’t owe you anything… and they know it. What makes a person trust a new company enough to purchase from them? We’ll explore how to make it happen in seconds. Direct Marketing is when you reach customers at an almost face-to-face level. Choose a channel through which you can speak directly to your […]
When explaining media plans to various clients and teammates, the number one question I’m always asked is “Wait, can you explain the ad campaign structure again?” The structure of your Facebook campaign essentially follows a three-layered system, which can be difficult to follow if you’re having trouble understanding the rationale behind it. Let me explain. […]
Why do we see high-performing results with digital marketing? Why do we see consistent traffic and huge lead potential? Why are digital marketing expenditures projected to grow 12.3% next year alone? Of the many functions digital marketing has to offer (fine, I’m biased), conversion tracking stands alone as the greatest tool in marketing history. Even […]
Advertising on Social Media can be confusing but cannot be ignored. Of the 5% of total revenue that should be spent on digital marketing, a realistic social advertising budget spends 20% toward social media marketing efforts. If you’re admin of a Facebook Page, as many businessowners probably are, you’ve likely seen the “boost post” icon […]
A successful online presence is created little by little. It’s slow moving, and trends are unpredictable as the weather but get the right processes in place and you’ll be basking in high-profit results. The beginning of any amazing digital marketing push starts with this list of five essential tactics: Google Display Marketing (Programmatic or Direct) […]
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