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Business Branding Digital Skills

Why Brand Awareness Campaigns Work

What Does A Brand Awareness Campaign Do? Brand awareness campaigns get a bad reputation, mostly because Search Engine Marketing (SEM) and remarketing bring in the trackable revenue. But brand awareness campaigns work in mysterious ways! Imagine this situation: Your favorite music station plays all day while you’re at work as an investment portfolio manager. You […]

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Business Branding Digital Skills

Top Branding Trends Of 2023

Which Google algorithms are changing? What do consumers care about in 2023? How can we help them find what they’re looking for? Your “2023 Vision” you’ve been excited about all year might be replaced with an “oh crap” attitude as more new trends emerge. Luckily, there’s a very simple list that breaks those confusing “35 […]

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Business Branding Social Media

Shatter Sales Records With Conversion Tracking

Why do we see high-performing results with digital marketing? Why do we see consistent traffic and huge lead potential? Why are digital marketing expenditures projected to grow 12.3% next year alone? Of the many functions digital marketing has to offer (fine, I’m biased), conversion tracking stands alone as the greatest tool in marketing history. Even […]