Stolen Ground MediaContent writer for Digital Marketing Blogs
You’re watching ABC with the family and see an ad for Disney+. They’re streaming the Parent Trap (how nice, you remember that from childhood). You pull up your phone to check sports on ESPN and see yet another offer for Disney+. They’ve bundled with Hulu and now you can get it for cheaper! You’ll have […]
While most faced financial hardships and layoffs during the COVID-19 pandemic, some companies demonstrated incredible leadership. They will be remembered in the coming years as organizations supporting not just the bottom line, but humanity as a whole. Here are the top 5 companies worthy of your admiration. U.S. Bank U.S. Bank committed to COVID-19 relief […]
The era of the silent car ride is over. According to a recent study by Nielsen, consumers across the world are listening to podcasts at an increasing rate of 20% and advertisers are getting incredible results for cheap! Driving to and from work has become a treat to audiences who like a good story, and […]
In my four years as a bartender, I learned to appreciate the food & bev industry’s need for quick cash and high customer turnover rates. My bosses at work were constantly under the gun trying to find new ways to meet sales quotas by the next day. We tried a whole host of promotions. Some […]
Prospective customers don’t owe you anything… and they know it. What makes a person trust a new company enough to purchase from them? We’ll explore how to make it happen in seconds. Direct Marketing is when you reach customers at an almost face-to-face level. Choose a channel through which you can speak directly to your […]
Let’s set the record straight: competitor keywords in Search Engine Marketing are the gross, disgusting, unprofitable, useless underbelly of digital media’s least profitable tactics. The average business will spend 150% more per click on competitors’ branded keywords than a normal, category keyword. I’m not talking about when you do a PPC competitor analysis and find […]
The ever-fluctuating costs of digital marketing have always kept advertisers on a roller coaster of emotions. Each year introduces new businesses, new competitors and brand-new markets. Budget reports now come with a complimentary shot of tequila. These fluctuations make it almost impossible to predict your costs to run a successful Google Ads campaign. Even so, […]
When explaining media plans to various clients and teammates, the number one question I’m always asked is “Wait, can you explain the ad campaign structure again?” The structure of your Facebook campaign essentially follows a three-layered system, which can be difficult to follow if you’re having trouble understanding the rationale behind it. Let me explain. […]
Which Google algorithms are changing? What do consumers care about in 2023? How can we help them find what they’re looking for? Your “2023 Vision” you’ve been excited about all year might be replaced with an “oh crap” attitude as more new trends emerge. Luckily, there’s a very simple list that breaks those confusing “35 […]
Why do we see high-performing results with digital marketing? Why do we see consistent traffic and huge lead potential? Why are digital marketing expenditures projected to grow 12.3% next year alone? Of the many functions digital marketing has to offer (fine, I’m biased), conversion tracking stands alone as the greatest tool in marketing history. Even […]
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