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How To Schedule Your Google Ads Optimization

Optimization within Google Ads Search is the most difficult thing about the platform, and a skill only a handful of Google Ads managers manage to perfect across their decades of work. Target incorrectly, and the whole campaign dies. Even worse, it can take weeks to get the underperforming campaign back to the way it once […]

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Business Branding Social Media

Facebook Ads Or Boosted Posts: Choose Wisely

Advertising on Social Media can be confusing but cannot be ignored. Of the 5% of total revenue that should be spent on digital marketing, a realistic social advertising budget spends 20% toward social media marketing efforts. If you’re admin of a Facebook Page, as many businessowners probably are, you’ve likely seen the “boost post” icon […]

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Business Branding Digital Skills

Emotional Advertising: The Profit Will Bring You To Tears

However old you are; however tough you are, media has at some point moved you emotionally. Maybe it was the movie “Inside Out,” when Riley got back home from running away and cried with her parents about missing Minnesota. Maybe it was Up, where the old man shared an entire life with the woman he […]

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Business Branding Social Media

4 Keys To An Impactful Online Presence

A successful online presence is created little by little. It’s slow moving, and trends are unpredictable as the weather but get the right processes in place and you’ll be basking in high-profit results. The beginning of any amazing digital marketing push starts with this list of five essential tactics: Google Display Marketing (Programmatic or Direct) […]

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Business Branding Digital Skills

The 4 Best Holiday Marketing Tactics in 2022

Let’s face it. If your business is in the red, there’s only one way out of that damp, dark cave, and it’s in the last month of the year. According to BigCommerce.com, fashion & luxury companies tend to do 80-90% of their revenue during the holiday season. Whether you’re working within one of these industries […]

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Business Branding Digital Skills

Voice Search Tips For Absurdly High Exposure

We’re all fighting for that top spot in Google. We’re all looking for the diamond in the rough when it comes to industry keywords, and we have ALL been let down when our incredible keywords have yielded a big, fat zero in the results column. With the emerging culture of smart speakers, however, we can […]