Stolen Ground Media
Let’s set the record straight: competitor keywords in Search Engine Marketing are the gross, disgusting, unprofitable, useless underbelly of digital media’s least profitable tactics. The average business will spend 150% more per click on competitors’ branded keywords than a normal, category keyword. I’m not talking about when you do a PPC competitor analysis and find […]
The ever-fluctuating costs of digital marketing have always kept advertisers on a roller coaster of emotions. Each year introduces new businesses, new competitors and brand-new markets. Budget reports now come with a complimentary shot of tequila. These fluctuations make it almost impossible to predict your costs to run a successful Google Ads campaign. Even so, […]
When explaining media plans to various clients and teammates, the number one question I’m always asked is “Wait, can you explain the ad campaign structure again?” The structure of your Facebook campaign essentially follows a three-layered system, which can be difficult to follow if you’re having trouble understanding the rationale behind it. Let me explain. […]
Which Google algorithms are changing? What do consumers care about in 2023? How can we help them find what they’re looking for? Your “2023 Vision” you’ve been excited about all year might be replaced with an “oh crap” attitude as more new trends emerge. Luckily, there’s a very simple list that breaks those confusing “35 […]
Why do we see high-performing results with digital marketing? Why do we see consistent traffic and huge lead potential? Why are digital marketing expenditures projected to grow 12.3% next year alone? Of the many functions digital marketing has to offer (fine, I’m biased), conversion tracking stands alone as the greatest tool in marketing history. Even […]
Optimization within Google Ads Search is the most difficult thing about the platform, and a skill only a handful of Google Ads managers manage to perfect across their decades of work. Target incorrectly, and the whole campaign dies. Even worse, it can take weeks to get the underperforming campaign back to the way it once […]
Advertising on Social Media can be confusing but cannot be ignored. Of the 5% of total revenue that should be spent on digital marketing, a realistic social advertising budget spends 20% toward social media marketing efforts. If you’re admin of a Facebook Page, as many businessowners probably are, you’ve likely seen the “boost post” icon […]
However old you are; however tough you are, media has at some point moved you emotionally. Maybe it was the movie “Inside Out,” when Riley got back home from running away and cried with her parents about missing Minnesota. Maybe it was Up, where the old man shared an entire life with the woman he […]
A successful online presence is created little by little. It’s slow moving, and trends are unpredictable as the weather but get the right processes in place and you’ll be basking in high-profit results. The beginning of any amazing digital marketing push starts with this list of five essential tactics: Google Display Marketing (Programmatic or Direct) […]
Let’s face it. If your business is in the red, there’s only one way out of that damp, dark cave, and it’s in the last month of the year. According to BigCommerce.com, fashion & luxury companies tend to do 80-90% of their revenue during the holiday season. Whether you’re working within one of these industries […]
Have a WordPress.com account? Log in now.
